Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Dictionary

Explore our knowledge universe - find your favorite category below.

Buying motives

Why do people decide to buy specific products? Buying motives...

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Buying behavior

For your business to be successful, you need to know your...

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Opening rate

Email marketing remains one of the most effective ways to...

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HTTP

HTTP and HTTPS are the foundation of internet communication. HTTP makes it...

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Video marketing 

In the digital age, visual communication has become a bit of a...

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Omnichannel

When customers move seamlessly between online and offline channels,...

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Account based marketing (ABM)

At a time when businesses are facing increasing competition...

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USP (Unique Selling Point)

In the competitive world of business and marketing, it's...

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Lead nurturing

How do you nurture your relationship with your potential customers so that...

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Lead generation

Lead generation is all about attracting and engaging potential customers, including...

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Market leader

A market leader is a dominant company in a specific industry. ....

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Marketing automation

Marketing automation is a software that helps automate your marketing...

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Meta description

A meta description is a short, inviting text that summarizes the...

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CLV (Costumer Lifetime Value)

Customer lifetime value, or CLV for short, is like a key to...

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Digital leads

In the modern business world, the concept of digital leads has taken on a...

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AI Marketing

At the end of 2022, artificial intelligence really boomed when...

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CPC (Cost Per Click)

CPC, which stands for Cost Per Click, is a tool that...

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Title tags

Title tags are the short, clickable headlines you see when you...

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301-redirect

301 redirect is website redirect magic. Without them, your users and...

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User signals

User signals are key if you want to achieve digital...

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Sitemap

A sitemap can make it easier for search engines to find...

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Keyword stuffing

Do you also get tired when you see over-optimized pages where...

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Growth hacking

Have you ever wondered how some companies manage to...

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Webshop optimization

In the vast market of the internet, your webshop is like a store...

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Reputation management

As a business in a digital world, even the smallest...

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Rich snippets

Rich snippets are an important part of CTR optimization as they...

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Anchor links

Discover the secret to smooth website navigation - anchor links! Learn...

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Duplicate content

Duplicate content can be like having an invisible twin...

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Metadata

How can you make your website more visible and attractive...

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Segmentation

In the digital marketplace, your website is just one...

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