Social media
Facebook agency. Ads on Meta that bring in customers.
As a Facebook agency, we plan, produce and manage your ads on Facebook and Instagram in Meta. The specialist works in your accounts every day, with our AI tools as an extra pair of eyes. That way, the budget goes on the ads that deliver leads and sales.
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Facebook marketing for the ambitious
As a digital marketing agency, we help ambitious brands generate leads on social media, from fast-growing webshops to large, well-established companies.
Every social ads partnership starts with each company's own situation, values and vision. What our clients have in common is that they want to be visible where their customers are, and that's on social media. As a result, they become more visible outside the social channels too.
If you want to be visible on social media, get in touch. We look forward to raising awareness of your business among your target audience.
What you can achieve with Facebook ads
Facebook has over 3 billion monthly users, and the vast majority of Danes are on it every day. That makes Facebook an attractive place to advertise, and the reach is almost endless.
Your ads appear in different places, including in Stories, in the feed and alongside videos. You manage them in Meta Ads Manager, where you choose platforms, set a budget and define your target audience.
Facebook advertising falls under paid social, which covers all paid advertising on social media. This is also where you'll find Instagram advertising.
→ Advertising on InstagramMore for your money with a Facebook agency
We set up and maintain your Facebook ads with targeted use of data.
The goal is the highest possible return, or in plain English: you should get something for your money. That's why we take a strategic, data-driven approach, which means, among other things:
- Split tests and ongoing optimisation
- Tracking of conversions and other behaviour
- Setting up new campaigns
- Monitoring
Stop boosting posts
It's tempting and easy to boost your regular posts instead of setting up proper ads. It's quick and simple to do yourself.
However, it's a far more expensive way to market yourself. With the boost button, you control neither the price per impression nor whether the post spends budget in the middle of the night. You also miss out on the advanced ad formats and the option to target by device, meaning desktop or mobile.
With the boost button, you have far fewer targeting options, and it can end up as a scattergun approach and an expensive affair. We help you plan and carry out the right strategy, so you get the most out of your marketing budget.
Facebook advertising can deliver a positive return
On Facebook, you can pay per impression (CPM), per click or per conversion. We choose the strategy based on your wishes and goals.
The price of Facebook advertising depends on three things: your competitors' ads, the quality of your ad and your target audience.
When we set up and run your ads, we agree a budget together, which we adjust on an ongoing basis to suit your wishes and needs.
How we work
Strategy
We start with your goal and your target audience: awareness, leads or sales. Then we choose the format, budget and measurement.
Branding
The ads should look like you. We create copy, images and video in your style, so they fit into the feed.
Execution
A dedicated team and a dedicated contact person set up the campaigns. We split test, track conversions and other behaviour, and monitor the account continuously.
Facebook alongside the other channels
At Acture, which works with health and the working environment, Meta has been part of a combined effort with SEO and Google Ads, LinkedIn, video and the website. The case study is about warm leads rather than cold outbound sales.
→ See the case studyGet your message out
With so many active users, you can definitely reach your target audience on Facebook.
Facebook ads bring your messages and offers to the audiences that are relevant to your business. You can both build awareness among new customers and remind your existing customers what you can help with.
Your competitors also advertise on Facebook, and the ads compete against each other. Meta's algorithm prioritises the best ad, so your ads need to be set up correctly, be relevant to the target audience and have the right budget. That way, you reach the people it makes sense to reach, and you sell more.
A match if you think long term
We're the best fit for you if you want to build something over time. One-off jobs rarely deliver lasting growth.
We're the right agency if you can say yes to several of these points:
- Want specialist knowledge
- Want a say in your own social media strategy
- Think long term
- Want to expand and develop your marketing efforts
- Want success across channels
An honest caveat
No one can promise you a specific number of leads, a specific ROAS or a specific level of revenue from Facebook. The ads compete with other people's ads, and we adjust when the numbers show what works.
Questions about Facebook advertising
How much does Facebook advertising cost?
The price depends on how many campaigns and formats we need to create, and how much needs producing. You get the price in black and white before we start. The cost of the ads themselves depends on the competition, the quality of the ad and the target audience.
Why advertise on Facebook?
Because your customers are there. You choose who sees your message, and you can both build awareness and remind existing customers about you.
What's the difference between boosting and advertising?
A boosted post has few settings. In Meta's Ads Manager, you choose the objective, audience, placement and format yourself.
Who owns the ad account?
You do. Your accounts and data are yours, and if you leave, you take them with you.
Who are you the best fit for?
Companies that think long term, want a say in the strategy and want results across channels.
Can you promise a specific number of leads?
No. No one can promise leads, ROAS or revenue in advance. We set goals with you and show you the numbers.
Can the agreement be cancelled?
Yes. The agreement runs until you cancel it. The notice period is the current month plus three months.
The bigger picture
