Social media
Instagram advertising. Images and video that get people to act.
Instagram advertising puts you in the feed, in Stories and in Reels in front of the customers you want to reach. Our content team creates the ads in your style, and the specialist runs the campaigns in Meta every day, with our AI tools as an extra pair of eyes. That way, the budget follows the ads that sell.
→ Get in touch
An Instagram agency for the ambitious
As a social media agency, we help ambitious brands generate leads on social media, from fast-growing webshops to international companies.
Every social ads partnership starts with each company's own situation, values and vision. What our clients have in common is that they want to be visible where their customers are, and that's on social media.
If you want to be visible on social media, get in touch. We look forward to raising awareness of your business among your target audience.
Instagram advertising explained
In many ways, Instagram advertising is similar to Facebook advertising, and both platforms are part of Meta.
You pay for sponsored ads that users see in their feed, in Stories, in Reels and on Explore. The ads look like users' own posts, but they say Sponsored at the top. That applies both when you advertise from your own business profile and when you work with a content creator.
Think that overt advertising damages credibility? Well, that's just the way it is. The Danish Marketing Practices Act trumps everything else, and the Consumer Ombudsman is a tough customer.
Why you should advertise on Instagram
Instagram has more than 2 billion monthly active users and is one of the world's largest social media platforms. According to Instagram, 90 per cent of users follow at least one business profile.
With so many active users, you can definitely reach your target audience on Instagram. Many people use social media to find inspiration and new products. When your business shows up among the Stories and posts where users find inspiration, it can lead to sales.
Your ads can appear in three places: in the feed, in Stories and on Explore. You choose both the placement and the ad type, and this is where you need to consider whether your message works best in images or video.
How to advertise on Instagram
There are a few steps you need to go through before you can press play on your campaign. We walk you through them here.
Link your account
Link your Instagram account to Meta Business Suite, where your ad costs are charged. If you advertise on Facebook, the ads can automatically appear on Instagram.
Choose the format
Choose between image ads, video ads such as Reels, carousel ads with up to ten images or videos, and collection ads with products from your webshop.
Set the goal
Decide what the ad should achieve. It could be awareness, reach, traffic, engagement, leads, messages, conversions or sales from your product catalogue.
Target and place your ads
Build custom audiences, lookalike audiences or saved audiences. Then choose whether the ad should appear in the feed, in Stories or on Explore.
Mesterflyt on working with us
“Their ability to deliver on time and within budget makes them a rare partner in the industry.”
Victor Helgogaard · CEO of Mesterflyt
Mesterflyt is a removals company in Holbæk.
→ See the case studyHow we can help
Do you need someone to bounce ideas off, or would you like to hand your social media marketing over to a specialist? We're ready to help you with social media, from Facebook and Instagram to Snapchat.
The price depends on your budget, and you decide whether to pay per impression or per click, and how much you want to spend per day or over the lifetime of the campaign. Among other things, we help with:
- Sounding board and strategic advice
- Market and competitor analysis
- Setting up paid ads
- Tracking organic posts and paid ads
- Content development
- Monitoring social media performance
How we work
Strategy
We start with goals, target audience and competitors and set out what the ads should deliver for you.
Branding
We create images, video and copy in your style, so the ad looks like you and fits into the feed.
Execution
A dedicated team and a dedicated contact person set up the ads, track the results and make adjustments along the way.
The right social media agency
A coherent marketing strategy is essential if you want to make a lasting impact. That's why we make your social media strategies a natural part of a bigger strategy that strengthens your position across channels.
We're the right social media agency if you can say yes to several of these points:
- Want specialist knowledge
- Want a say in your own social media strategy
- Think long term
- Want to expand and develop your marketing efforts
- Want success across channels
Get in touch and let our campaign managers and content creators help you reach your target audience on the right social channels.
An honest caveat
No one can promise you a specific reach, a specific cost per click or a specific revenue from Instagram. The ads compete with other people's ads, and we adjust when the numbers show what works.
Questions about Instagram advertising
What is Instagram advertising?
Paid advertising on Instagram. You pay to have your message shown to more people and choose who sees it.
What are the benefits of advertising on Instagram?
You reach new and existing customers with images and video and choose your own target audience and budget. Awareness is the obvious goal, and the ads can also drive traffic and sales.
Where can you get help with Instagram advertising?
At a marketing agency like Amplify. We help with strategy, setup, ads and reporting.
How much does it cost to advertise on Instagram?
The price depends on how many campaigns and formats we need to create, and how much needs producing. You get the price in black and white before we start. The cost per click or impression depends on the competition, the quality of the ad and the target audience.
Who owns the ad account?
You do. Your accounts and data are yours, and if you leave, you take them with you.
Can you guarantee a specific revenue?
No. No one can promise reach, clicks or revenue in advance. We set goals with you and show you the numbers.
Can the agreement be terminated?
Yes. The agreement runs until you terminate it. The notice period is the current month plus three months.
The bigger picture
