Google Shopping
Imagine online shopping and advertising fused into one powerful combination - that's Google Shopping. A platform that allows retailers to showcase their products in a visually appealing way in search results on the world's largest search engine, Google. It's a bit like having your own virtual storefront.
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What is Google Shopping?
Google Shopping is a platform that online stores use to display their products on Google searches. It allows you to present your items with images, prices and names so that people can get an idea of what you offer before they visit your website.
Let's take an example so that everyone understands what Google Shopping is in practice. I've searched for 'red shoes' on Google - and here I get Google's shopping feed with a large selection of products that match my query.
Now I can scroll through the products and click on the results I find most interesting.
Do you know what the most interesting thing about Google Shopping is? You only pay when people click on your ads and show a genuine interest - also known as PPC - the payment method that Google Ads is built on. In addition, you can schedule when the ads are shown to optimize your ROI.
Shopping ads tend to have a higher conversion rate compared to regular Google Ads text ads. But it's important to make sure your ads are properly set up, monitored and optimized to achieve the desired success.
Why use Google Shopping
Okay, let's outline all the reasons why you should use Google Shopping Ads in your online business and why it's an opportunity you shouldn't miss:
- Increased visibility: First of all, Google Shopping ads allow you to showcase your products in search results with images and prices. This makes your store more visible to people searching for products you sell.
- Traffic (prop): After increased visibility comes traffic. You'll see more people visiting your webshop through your Google Shopping ads and, not least, a big increase in your click-through rate(CTR).
- Increased conversion rate: Potential customers get to know about your products and prices before they visit your webshop, making it likely that they will make a purchase when they land on your site.
- Effective advertising: And with Google Shopping, you don't have to select the keywords manually. Your ads will automatically appear for relevant searches based on your product information.
- Fun reporting: Google Shopping reporting gets exciting as you'll continuously gain insights into how your products are performing, helping you hone your campaign for better results.
- Competitive advantage: Finally, with Google Shopping, you can gain knowledge about your competitors that can be used to plan and customize your campaigns and ads that are sharper than theirs.
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