Marketing automation: Get a positive ROI
Struggling to find time for all your marketing tasks? When you work in marketing, you often have a long to-do list of tasks to check off. However, some of these tasks can be automated so that you don't spend more time on them than necessary. With marketing automation, you can monitor, scale and profit from your company's marketing activities. This contributes to effective lead generation and strengthens your opportunities for upselling.
Get help generating more leads from a professional marketing automation agency. Contact Amplify today to optimize your marketing with marketing automation.
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What is marketing automation?
So what is marketing automation? Marketing automation refers to software that aims to perform marketing-related actions - without you having to do anything manually. It allows you to streamline and automate your marketing activities with greater efficiency, leaving you more time for other tasks.
With the marketing automation tool, you can build a close relationship and at the same time nurture your customers through personalized and automated communication. You can also track and analyze what your leads find interesting through data about their digital behavior on your website.
Examples of marketing automation are email broadcasts, social media posts and chatbots.
Benefits of marketing automation
Marketing automation makes your workday easier and your marketing efforts more efficient. In addition, the tool comes with a number of benefits that streamline your marketing process and results.
With marketing automation, you get the following benefits, among others:
- Save time: When some of your daily tasks are automated, it's no surprise that you'll have more time for other tasks. In fact, automating your social media posts and ads can save you up to 6 hours a week.
- Build trust and rapport with prospects: With marketing automation, you can build a better relationship with potential customers by targeting campaigns and messages to them. This makes your messages more relevant and your content more dynamic and personalized towards your customers.
- Analyze data on marketing activities: Marketing automation provides greater insight into your communication and engagement with prospects, which you can use to improve dialogue and convert your leads into customers. Statistics even show that 75% of companies that use marketing automation see an increased ROI in less than 12 months.
- Get more out of your CRM: A CRM system describes the system where you manage your customers' contact details and possibly the communication you have had with them. Marketing automation is even broader and can include what your customers and leads have downloaded, whether they have opened your emails, etc. This gives you much greater insight into your leads' interests, which can be relevant in the sales process.
Get more and better leads with marketing automation
If you want a simple way to turn your leads into actual customers, marketing automation is an indispensable tool. That's because with marketing automation, you don't just leave the handling of your leads to chance, but instead work in a structured way to mature them until they become sales-ready.
A well-designed and automated marketing effort takes into account your potential customers' willingness to buy by telling you about their interests and where they are in the buying process. This minimizes the risk of contacting your leads too early in their buying journey and losing them. Instead, it prepares you to strike when your leads are at their hottest.
HubSpot is the most popular marketing automation software used by B2B companies to streamline their marketing. In short, HubSpot includes all the tools you need for sales and marketing, including CRM, CMS, SEO, social media management, conversational marketing, email marketing, blogging and sales management. It gives you a 360-degree overview of your leads and ensures that your communication is always customized to your potential customers.
Shall we take a look at your marketing strategy?
Do you want to optimize your marketing efforts? We can help you make your marketing simpler and more value-creating with marketing automation. Amplify is a digital marketing agency that has the ability to streamline your marketing. We have extensive experience with SEO, Google Ads and SoMe marketing.
Contact Amplify on 70 60 50 28 or info@amplify.dk to learn more about what our marketing automation agency can do for your business.
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