Design
Speed optimisation. Make your website faster.
A slow website costs you visitors and sales. Our specialists find what's slowing your site down, from heavy images to technical errors, and fix it in the order that makes the biggest difference. That way, your visitors see the content faster and stay longer.
→ Get in touch with us
Why speed matters
You probably know the feeling. You click through to a page, it loads slowly, and you end up clicking on to the next result on Google.
Imagine this happening on your website without you knowing it. A few seconds doesn't sound like much, but if it takes more than three seconds, your potential customer has often moved on to the competition. If you have a webshop, as many as 53 per cent abandon their purchase if the page is too slow, and they rarely come back.
Speed optimisation can give you:
- Higher rankings
- More conversions
- A higher click-through rate
- Longer visits to the site
better rankings on Google
more conversions
longer visits to the site
Bernstorff Slot. Hosting that made the site faster.
We took over Bernstorff Slot's digital channels and the hosting of its website. The site got faster and meets Google's Core Web Vitals.
“The result has been a firm grip on our digital strategy, control of our own data, a streamlined website and plenty of new customers.”
Michael Sørensen · Head of Sales, Marketing and Booking at Bernstorff Slot
→ See the case studyHow Google measures speed
A typical website should take no more than two seconds to load. That doesn't sound like much, but it's the limit of what Google accepts.
So keep an eye on how fast your website is. Speed is one of Google's ranking factors, so a slow site can hold you back in the search results.
Speed also matters a lot for usability, which is an important factor in any marketing strategy. A slow site makes the experience worse for your visitors.
Four things that affect speed
Speed optimisation fixes the issues that make your website slow. It's usually a combination of several things, so we go over the site with a fine-tooth comb. Speed is part of technical SEO.
Speed optimisation is part of technical SEO. Four things come up again and again:
Image files that are too large
Images are important, but the files mustn't take up too much space. We compress them so they're as small as possible without losing quality, and the site loads faster.
Lazy loading
Images only load when the user scrolls down to them. The site doesn't have to fetch everything at once, which makes it significantly faster for visitors.
Browser caching
The browser stores parts of the site, so repeat visits load much faster. Our hosting also runs on servers with NGINX server caching, which gives a shorter load time.
Too many plugins
Plugins are indispensable in WordPress, but too many make the site heavier to load. We clear out the unnecessary ones, so the site only loads what it needs.
Support and hosting
We also offer support and hosting agreements. That way, you can always contact us for advice and help with fixes and technical problems.
Would you like us to design and develop a WordPress website for your business? Drop by for a cup of coffee and a chat about a web solution that suits your needs.
better rankings on Google
more conversions
longer visits to the site
Traffic and copy for your fast website
Your website can be as good-looking and fast as you like. Without visitors and relevant content, it loses its purpose.
That's why we also help with SEO and digital advertising (PPC) that drives relevant traffic to your website. Our content department writes engaging, search-engine-friendly and targeted content, so the website gets both visitors and good copy.
better rankings on Google
more conversions
longer visits to the site
A team with every skill
At Amplify, you'll find an experienced team of specialists who, between them, master all the marketing activities you need.
The team includes data-focused strategists, technical specialists who understand how your website is built, tracking specialists and copywriters. Does your website need a facelift, or do you dream of a great-looking webshop that sells? Then get in touch.
better rankings on Google
more conversions
longer visits to the site
How we work
Strategy
We measure the site and start with what's slowing it down most, on the pages that matter most to your customers.
Branding
Faster mustn't mean worse images. We compress with care, so your look holds up.
Execution
We fix images, plugins and caching, and measure again. AI handles the routine work, and a human decides what changes.
An honest caveat
No one can promise you a specific ranking on Google, even if your site gets faster.
Questions about speed optimisation
How much does speed optimisation cost?
The price depends on how much is slowing the site down and how many pages need reviewing. You get the price in black and white before we start.
How can you tell if your website is slow?
Test the site in Google's PageSpeed Insights, which shows the Core Web Vitals for your page. We'll go through the results with you.
How fast should a website load?
Google considers a page good when it displays the largest element in under 2.5 seconds. The faster, the better for your visitors.
Can you do anything yourself?
Yes. You can compress images, turn on browser caching and remove plugins you don't use. The rest requires a technical review.
Can you also handle hosting?
Yes. We host on fast servers and can include support and hosting in the agreement.
The bigger picture
