Off-page SEO strengthens your optimisation
What is off-page SEO? Is it only about link building? Off-page SEO isn't only about link building, but as an SEO specialist, I have to admit that it's the biggest factor. What happens OUTSIDE your website has a big influence on your rankings, and that's why off-page SEO is at least as important as technical SEO and on-page SEO.
In short, off-page SEO is the part of SEO that tells Google what others think of your website.
Which areas does off-page SEO cover?
Off-page SEO is made up of several different aspects. Among other things, it's about getting traffic to the website through:
- External link building
- Google My Business
- Social media
- Online reviews.
If you'd like to hear how we can help you with off-page SEO, you're more than welcome to give us a call on +45 70 60 50 28 or send an email to info@amplify.dk. We'll get back to you as quickly as we can.
External link building: get a strong link profile
As the word suggests, link building is really about building links. The more sites that link to your website, the better it looks in Google's eyes. The rationale is that if other sites link to your site, the content must, for good reason, be good and relevant. A strong link profile has a huge impact on your SEO.
In this respect, link building can be compared to ordinary recommendations. The more recommendations something has, the better it must be. Links work the same way, and that's why Google rewards them with high rankings.
But does it make no difference where the links come from? The short answer is: no, it certainly doesn't. Google's algorithms are among the most advanced there are today. Link building is therefore about finding relevant, strong and traffic-generating links that create value for you and your business: better a few of high quality than many of poor quality.
Credibility, credibility and more credibility
That's why finding the balance in link building is essential, and credibility is the key word. If the sites linking to your website aren't credible, Google will also consider your site untrustworthy, and you risk the link not having the effect you want.
The following factors influence good link building:
- How popular the site the link comes from is.
- How relevant the site the link comes from is to your site.
- How relevant the anchor text is to the link.
- The credibility of the site the link comes from.
- The number of links to other pages on your website.
In short, link building isn't just about getting links. It's just as much about putting together a strategy that makes sense for the website you want to rank higher.
Tools for external link building
One of the most indispensable tools for link building is Ahrefs. Ahrefs is a tool that shows exactly which links you have, where they come from and which ones your competitors have.
The tool also shows when a link has been lost or added. In short, it's one of the best tools for off-page SEO.
Google My Business, your online business profile
Does your business have a Google My Business profile? If not, you could be missing out on quite a few potential customers. What's more, having a business profile on Google is completely free, so there's no excuse not to create one.
Why is Google My Business part of off-page SEO?
- It drives traffic to your website.
- Google gets a better understanding of your services and/or products.
- Google loves it when we use its tools.
- Google prioritises local searches.
- A business profile creates visibility and brand awareness.
- It strengthens your business's credibility.
- You can add products that drive traffic to your sales pages.
Customer experience is also crucial for Google, but certainly for your business too. By making your information easily accessible, you'll be rewarded by Google as well as your current and potential customers.
Would you like to create a business profile or optimise your current one? Then it's worth reading my guide to Google My Business.
Drive traffic through your social media
Traffic is a major ranking factor. If Google can see that traffic is coming to your landing pages through social media posts, well, that can only be a good thing. Below, you can read how traffic from social media can strengthen your SEO.
Traffic from social media can strengthen SEO through:
- Quality links: Links from social media, especially from reputable sources, can help increase your website's domain and page scores.
- Content sharing: When users share your content on their own social media platforms, it can result in extra backlinks to your website (link building), which can strengthen your site's relevance and popularity.
- Increased visibility: Social media can strengthen your business's brand awareness and build your reputation online. This can lead to more traffic and higher rankings in the search results.
- Improved usability: Social media can provide input on how users interact with your website, which can lead to improvements in usability, which in turn can lead to a better user experience and higher rankings.
- Relevance: Search engines assess a website's relevance based on its content, backlinks and social interactions. A strong presence on social media can increase the relevance of your website to Google's bots.
Reviews, positive word of mouth is crucial
Did you know that your reviews on, for example, Trustpilot, Google My Business and Facebook can have a positive influence on your SEO? That's why reviews are an important part of off-page SEO.
First and foremost, positive reviews and a high rating can increase trust in your brand and lead to more traffic and engagement on your website. Google also takes reviews and ratings into account in its algorithms, so a high rating can help improve your site's ranking in the search results.
Get more reviews from your customers by:
- Asking directly, you can ask your customers to write a review by sending them an email or asking at your next meeting.
- Offering a reward, you can offer a small reward, such as a discount code or a free product, to customers who write a review.
- Making it easy, Make it easy for customers to write a review by giving them a direct link to your review page, or by integrating review collection directly on your website.
- Responding to reviews, Show that you read and care about your customers' feedback by responding to their reviews, both positive and negative.
- Making it part of your customer service Include a review request as part of your customer service process, for example by asking customers whether they're happy with their purchase after they've received their product.
Get help with off-page SEO
Do you need SEO consultancy? Get help from a professional digital marketing agency, so you can be sure your off-page SEO is done properly.
You can contact me or one of my colleagues on 70 60 50 28 or by filling in our contact form.
Get help with off-page SEO
What is off page SEO?
Off page SEO covers the external factors that can affect your rankings on Google. These include Google My Business, external link building and reviews on Trustpilot.
What is Google My Business?
Google My Business, also known as Google Business Profile, is your online business card on Google. Your GMB particularly strengthens your business's visibility in local search results.
What is external link building?
External link building is about getting other websites to link to yours. The aim of link building is to drive even more traffic to your website, so Google sees it as valuable and trustworthy.
