The tech-savvy can bypass the job portals
The feature may stem from a partnership between Google and some of the country's most recognised job portals, but companies hunting for new talent that don't use job portals can benefit from it too.
That's because you can also get Google to show job listings from your company's website in the search results, but it takes a little technical know-how and knowledge of structured data. Structured data is exactly what the new job feature uses, and you can take advantage of that to bypass the job portals and link straight to your own website via Google.
Not sure what structured data is all about? Then it's well worth reading Amplify's introduction to structured data.
At Amplify, for example, we're currently looking for a new SEO specialist. That's why we have a listing on both a job portal and our own website. But naturally, we'd like to steer jobseekers to our own website, and with it into a world they could themselves become part of.
So we structured a JSON script and implemented it in the source code of the job listing on our website. This means that aspiring SEO specialists in the Copenhagen area now see the following when they google “SEO job”.
When users then click on the listing, they see a short description of the job and, not least, can click straight through to the job listing on the website.
All of this is shown on Google because we've implemented a JSON script in the source code of the job listing on our own website. In the script, we've included, among other things, a short description of the position, a link to the job listing, the position's geographical location and information about working hours. Google has then turned that into what you see in the image above.
Below, you can see the script as it appears in the source code of our website.
