Influencer marketing
Before we get into influencer marketing, we should first define what an influencer is. An influencer is someone who has gained a lot of popularity and influence on social media platforms such as Instagram, YouTube, TikTok and X (the old Twitter). They have a significant following who find them inspiring or feel a connection with them.
- Home " Dictionary "
- Last updated:
What is influencer marketing?
Influencer marketing is one of the newer trends in online marketing and in many ways reminds us of the good old days of TV shopping. You know, the time when we were bombarded with commercials but still couldn't stop watching.
Today, influencer marketing reaches a wide audience through social media, and influencers act as TV-shop hosts by showcasing products on social media, just like on TV.
But this is where the similarities end. In influencer marketing, it is possible to concretize the target audience by choosing an influencer whose followers are the exact audience the company wants to reach. This means that the message is delivered to those who are actually interested - increasing relevance and the chances of success.
Influencer marketing also brings a valuable ingredient to the table: authenticity. Influencers share their honest opinions and experiences with products, creating a connection with followers that goes beyond the traditional advertising experience.
Choose your influencers wisely
Before you start looking for influencers to promote your product, it's important to know who you want to target with your marketing. You can't just shoot with a shotgun and hope for the best - no, you need to aim for your target and shoot with precision! Once you've found your target audience, you've found your influencer.
But be careful, because it's not always size that counts. Most people think that the more followers an influencer has, the more success they will have. But think again. Influencers are divided into three categories:
- Microinfluencer: 1,000-10,000 followers
- Macro influencer: 10,000-100,000 followers
- Megainfluencer: +100,000 followers
For example, if we choose to work with a micro-influencer, they have a smaller following, meaning fewer potential customers, but often a closer connection with their following, which makes the promotion stronger.
If you need help finding the right influencer for your product, you can always contact our marketing agency to help you find the right influencer and plan your influencer marketing strategy.
Remember the rules
Influencer marketing is subject to regulations and legislation, including the Marketing Act and legislation against hidden advertising, which both the company and the influencer are responsible for following. These rules are especially strict when targeting younger audiences. So while the rules may be tighter than a pair of skinny jeans, adhering to them is crucial to ensure ethical and legal marketing.
More concepts
Want to learn more digital marketing terms? Our digital dictionary is full of them - and we're constantly updating it.
