SEO
SEO copy. Copy that works for both the reader and Google.
Good SEO copy answers what customers are searching for and makes it easy to take the next step. Our copywriters and SEO specialists find the keywords, write the copy in your style and track how the pages perform. That way, you get copy that builds visibility over time.
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SEO for the ambitious
As an SEO agency, we have helped ambitious brands become visible on Google, from fast-growing online shops to international companies.
Our clients are very different, and every partnership starts with each company's own situation, values and vision. But they all share one wish: to be visible on Google when their customers search for something relevant to them.
If your business has a website, you probably share that wish. This is where SEO can be an indispensable asset, and as an SEO agency, we help you in the battle for the coveted top rankings.
Targeted SEM strategies
Strategy and branding are the cornerstones of Amplify. We deliver strategic insight and performance that gets results for your business.
SEO is an important tool for performance. Together with Google Ads and other paid formats, we build strategies that take your target audience and its search patterns into account. That way, you get both visibility in search engines and relevant traffic that converts.
SEO copy explained
SEO stands for search engine optimisation. SEO copy should make your website rank higher on Google, so potential customers find you faster.
There's no set formula for what SEO copy has to look like before Google rewards it. Google keeps its cards close to its chest when it comes to ranking factors.
There are, however, some general guidelines for search-engine-friendly copy. Read our SEO checklist for our take on the best advice.
The chequered past of SEO copy
Over the years, SEO copy has earned a bad reputation. At one point, the focus on keywords was so excessive that the copy felt empty and meaningless.
The aim was to include the keyword as many times as possible, with no thought for coherence or relevance. Copy was written for Google, and the human reader was forgotten.
Fortunately, those days are over. Today, SEO copy needs to be valuable to users and give them the information they're looking for, because Google prioritises exactly that kind of copy. The discipline is also known as semantic SEO.
Keywords still play an important role when Google ranks websites. Use them in moderation, and only where it makes sense. The goal is content that is both search-engine-friendly and keeps the user engaged.
Mesterflyt. 344 enquiries from SEO landing pages.
Programmatic SEO landing pages generated 344 new enquiries for Mesterflyt, a removals company in Holbæk, in six months.
We produced and published 290 location pages through programmatic SEO.
“Their ability to deliver on time and within budget makes them a rare partner in the industry.”
Victor Helgogaard · CEO of Mesterflyt
→ See the case studyWhat good SEO copy looks like
In good SEO copy, the keyword fits in naturally. It never feels forced or artificial, and it helps the copy give users relevant content.
Write the copy for people, so it never sounds mechanical. The language should be easy to read and speak to the target audience the website needs to attract.
Good SEO copy also avoids a wall of text, in other words a dense, hard-to-scan block of copy. It has paragraphs and headings that spark curiosity and show the reader what's coming.
Three quick tips for good SEO copy:
- Write for people
- Use keywords naturally
- Make the copy user-friendly
Why SEO copy matters
The copy on your website helps Google understand the page. That's why it's an important part of your SEO strategy.
A website only does its job when it's visible on Google. Otherwise, it's just an online business card.
You can also invest in Google Ads to become visible in the search results. However, many users prefer to click on the organic results, so it pays to make SEO and SEO copy a high priority. Ultimately, it affects the number of enquiries and your revenue.
How we work
Strategy
We carry out the keyword research, look at competitors' copy and work out what the searcher wants answered.
Branding
The copy should sound like you. We write in your voice, so it suits your brand and your readers.
Execution
A copywriter writes the copy, and we add it to the page with a title, headings and meta description. Afterwards, we track rankings and enquiries.
An honest caveat
No one can promise a specific ranking on Google or a place in an AI answer, no matter how well the copy is written.
Questions about SEO copy
What's the difference between SEO copy and ordinary copy?
SEO copy is based on keyword research and structured so Google can understand it. It still needs to be a good read.
How many times should the keyword appear in the copy?
There's no fixed number. The keyword should appear naturally in the heading and copy, where it makes sense.
Can you write copy for lots of pages at once?
Yes. With programmatic SEO, we produce and publish lots of landing pages at once, like the 290 location pages for Mesterflyt.
Do you write the copy with AI?
We never produce purely AI-generated content. A copywriter writes and approves the copy, and AI is there to support the work.
How much does SEO copy cost?
The price depends on how many pages we write and how much research each piece of copy requires. You'll have the price in black and white before we start.
Who owns the copy?
You do. The copy, pages and data are yours, and if you leave, you take them with you.
The bigger picture
