Off-page SEO strengthens your optimisation
What is off-page SEO, and is it only about link building? Link building is part of off-page SEO, but far from all of it. As SEO specialists, though, we have to admit that links are the biggest factor. What happens OUTSIDE your website has a big influence on your rankings. That's why off-page SEO is at least as important as technical SEO and on-page SEO.
In short, off-page SEO is the part of SEO that tells Google what others think of your website.
Which areas of work are part of off-page SEO?
Off-page SEO covers several areas. These include getting traffic to your website through:
- External link building
- Google Business Profile
- Social media
- Online reviews.
If you'd like to hear how we can help you with off-page SEO, give us a call on +45 70 60 50 28 or email info@amplify.dk. We'll get back to you as quickly as we can.
External link building gives you a strong link profile
Link building means exactly what it says: you build up links. The more pages that link to your website, the better it looks in Google's eyes. The logic is simple. When other pages link to you, your content must be good and relevant. A strong link profile has a huge effect on your SEO.
Think of links as ordinary recommendations. The more recommendations something has, the better it must be. Links work the same way, which is why Google rewards them with high rankings.
So does it make no difference where the links come from? No, it certainly doesn't. Google's algorithms are among the most advanced there are today. Good link building is therefore about finding relevant, strong links that send traffic and give something back to you and your business. Better a few high-quality links than many poor ones.
Credibility, credibility and more credibility
That's why finding the balance in link building is absolutely essential. Credibility is the key word. If the pages linking to your website aren't credible, Google will see your page as untrustworthy too. Then you risk the link not having the effect you want.
The following factors influence good link building:
- How popular the page the link comes from is.
- How relevant the page the link comes from is to your page.
- How relevant the anchor text is to the link.
- How credible the page the link comes from is.
- The number of links to other pages on your website.
In short, link building is just as much about strategy as it is about links. Put together a strategy that makes sense for the website you want to rank higher.
Tools for external link building
Ahrefs is one of the tools you'll need most when you do link building. Ahrefs shows exactly which links you have and where they come from. You can also see which links your competitors have.
The tool also shows when you lose a link and when you gain a new one. In short, it's one of the best tools for off-page SEO.
Google Business Profile, your online business profile
Does your business have a Google Business Profile? If not, you're missing out on quite a few potential customers. The profile is completely free, so there's no reason to wait to create one.
Why Google Business Profile is part of off-page SEO
- The profile drives traffic to your website.
- Google gets a better understanding of the services and products you offer.
- Google loves it when you use its tools.
- Google prioritises local searches.
- The profile creates visibility and brand awareness.
- It strengthens your business's credibility.
- You can add products that drive traffic to your sales pages.
The customer experience is crucial for Google, and very much for your business too. Make your information easy to find, and Google will reward you. So will your current and potential customers.
Would you like to create a profile or optimise the one you already have? Then read our guide to Google Business Profile.
Drive traffic through your social media
Traffic carries a lot of weight when Google ranks your pages. If Google sees traffic coming to your landing pages from social media posts, that only counts in your favour. Below, you can read how traffic from social media can strengthen your SEO.
Traffic from social media can strengthen your SEO through:
- Quality links: Links from social media can boost your website's domain and page score. This applies especially to links from reputable sources.
- Content sharing: When users share your content on their own social media, it can result in extra backlinks to your website (link building). This can strengthen your page's relevance and popularity.
- Increased visibility: Social media can raise awareness of your business and build your reputation online. This can lead to more traffic and higher rankings in the search results.
- Improved usability: Social media can show you how users use your website. You can use that insight to improve usability. This creates a better user experience and can boost your rankings.
- Relevance: Search engines assess a website's relevance based on its content, backlinks and social interactions. If you're visible and active on social media, your website can come across as more relevant to Google's bots.
Reviews, positive word of mouth is crucial
Your reviews on sites such as Trustpilot, Google Business Profile and Facebook can boost your SEO. That's why reviews are an important part of off-page SEO.
First and foremost, positive reviews and a high rating build more trust in your brand. This can lead to more traffic and engagement on your website. Google also takes reviews and ratings into account in its algorithms. A high rating can therefore help your page climb higher in the search results.
Get more reviews from your customers by:
- Asking directly: Ask your customers for a review in an email or at your next meeting.
- Offering a reward: Give a small reward, such as a discount code or a free product, to customers who write a review.
- Making it easy: Send customers a direct link to your review page, or build review collection directly into your website.
- Responding to reviews: Show that you read and care about your customers' feedback. Respond to both positive and negative reviews.
- Making it part of your customer service Ask for a review as a regular part of your customer service. For example, ask customers whether they're happy with their purchase once they've received the product.
Get help with off-page SEO
Do you need SEO consultancy? Get help from a professional digital marketing agency, so you know your off-page SEO is done correctly.
You can contact us by phone on 70 60 50 28 or fill in our contact form.
Get help with off-page SEO
What is off-page SEO?
Off-page SEO covers the external factors that can affect your rankings on Google. These include your Google Business Profile, external link building and reviews on Trustpilot.
What is Google Business Profile?
Google Business Profile is your online business card on Google. The profile was formerly called Google My Business. It particularly gives your business more visibility in local search results.
What is external link building?
External link building means other websites linking to yours. The goal is to drive even more traffic to your website, so Google sees it as valuable and credible.