SEO: Category texts create value for your webshop
Category texts have a big impact on your SEO performance and help visitors jump down the sales funnel and make a purchase. That's why you should prioritize well-written, relevant and value-adding category texts.
In this guide, you'll learn how to write good category texts and how they can add value to your online store.

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How to write great category texts
You'll find category texts on webshops above and below the product category, where there will typically be a descriptive text of the items. The descriptive texts are extremely important for both Google and your customers' assessment of your site.
For example, if you have a website that sells kitchenware, a category page could be "Toaster" or "Electric kettle". This should be accompanied by SEO-optimized text that also provides relevant information about the products in the category and how customers choose the right product. Finally, there should be a short argument as to why customers should buy the products in your webshop.
However, there are 3 main considerations to keep in mind when writing category texts:
- Your product description must be able to answer customers' search intent.
- You need to write relevant texts that keep customers on your site for longer, so your online store gains authority with Google.
- Your bounce rate is important for your business and Google. That's why you need to write texts that make customers want to click through to your site. This leads to more conversions and higher rankings on Google.
To fulfill the first point, your category text should always be based on a keyword analysis. That way, you know exactly which keywords are relevant to write the text based on. It can be beneficial to hire a professional marketing agency that has extensive experience with thorough keyword analysis and professional copywriting.
You can fulfill the second point by writing full descriptions of the products or services you sell under the category. It's a good idea to write a minimum of 500 words in your category text as it gives both Google and your customers more information. Longer texts are also generally better for your SEO performance.
The third point is most easily accomplished by creating internal links in your category text to direct your customers to specific products and other category texts that could be relevant to them. This both keeps customers on your website for longer, which lowers your bounce rate, and gives customers a better user experience as they can navigate your webshop quickly and easily.
SEO is crucial for webshops
As a business owner, you've probably heard the expression "you need to be where the customers are". Customers choose the websites that are among the favorites in Google, which is why you want your webshop to rank as high as possible in the search results. This is where SEO for webshops is key.
With an infinite number of options and websites on Google, there is fierce competition for the best rankings. For this reason, SEO is more than important so that you get discovered by potential customers. If you're wondering 'what is SEO', you can learn a lot more in our complete SEO guide.
Category texts help your SEO in general, but they also act as a guide for potential customers. They replace the clerk in the store and give customers an insight into the different products. This way, customers feel well prepared to actually make a purchase.
The purpose of using category texts
A proper category text is not written blindly but with a clear purpose, so it should not contain random information. You need to make sure that your texts are optimized for the search engine so that they contain important keywords enough times to get the website higher in the results but without keyword stuffing. Don't use the keywords in more than 2-3% of the text, otherwise it will appear mechanical and unnatural.
Category texts aim to strengthen your SEO and are also valuable information for the customer. That's why you need to remember to focus on the recipient when you write. Besides giving them new info, you also need to write as concisely and engagingly as possible so that you actually convert visitors into customers. Therefore, your category texts should also end with a CTA (call to action) that encourages the recipient to buy your products or services.
3 purposes of category texts:
- They optimize your SEO.
- They provide visitors with relevant knowledge about your products.
- They help convert visitors into customers.
FAQ: Category texts
If you are left with any questions, you are always welcome to contact us for further information. Contact us by calling 70 60 50 28, send an email to info@amplify.dk or fill out our contact form.
What is a category text?
It is a text on a webshop that describes the categories that the webshop sells. For example, if you have a webshop that sells jewelry, a category could be "earrings" and a category text would describe the category in more detail.
Why create category texts?
Category texts are an important part of SEO that can get your webshop among the favorites on Google. To stand out from the crowd, it's important to be visible to users, which is why you need good category texts.
Do category texts benefit SEO?
The short answer is yes, as the texts both keep customers on the site for longer and make your website rank higher on search engines.
Gain deeper insights
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